Browsing All Posts By

Lisa Blubaugh


What the Heck Is Genomics? How the Words We Choose Impacts Marketing Campaigns

By On March 30, 2016

Genomics, or more specifically, genomic medicine, is often referred to as personalized medicine. … Read More


Why We Should Change the Way We Talk about Cancer

By On March 14, 2016

The way we talk about cancer is outdated. Nearly everyone I know has lost someone to cancer. … Read More

Lennox-Gastaut Syndrome

Increasing Awareness of Rare Diseases Is Often More Personal than Business

By On February 29, 2016

Today is Rare Disease Day, a day meant to raise awareness about rare diseases and how such diseases affect patients’ lives. The worldwide event launched in 2008, and last year more than… Read More

Global Health Communication

Pura Vida: Living Longer and Healthier in Costa Rica

By On February 11, 2016

Health care costs are 10 times higher in the United States than in Costa Rica. And what do these lower health care costs get you? Well, apparently, a longer life span.… Read More

Health Communication

How Asking Patients the Right Questions Can Make a Difference

By On January 29, 2016

It’s not surprising that at the heart of lack luster patient experiences is poor communication. Of course, clinical outcomes are important and must be considered above how a patient is greeted, but… Read More

Antibiotic Resistance

Is Misinformation Helping to Spur Antibiotic Resistance?

By On January 12, 2016

In the United State alone, there are 2 million antibiotic resistant infections that cause 23,000 deaths each year.… Read More

Health Communication

The Food Influencer: A Discussion with Two Nutrition Bloggers

By On December 16, 2015

On a mission to learn more about what it means to be a food/nutrition influencer, I reached out to two fellow Boston University Health Communication graduates. … Read More

Health Care Marketing

The Trials and Tribulations of Launching a Successful Campaign

By On November 30, 2015

Deciding what to say and how to say it can be extremely stressful. Although there is no secret formula that is guaranteed to work every time, there are some things you can… Read More

Health Communication

The Undeniable Power of First-person Storytelling

By On November 16, 2015

Research shows that story sharing promotes health. Telling your story can be incredibly powerful and even help someone feel a little control in a world where everything seems to be beyond their… Read More

Clinical Trials

To Raise Awareness We Need to Level the Playing Field

By On October 29, 2015

Lennox-Gastaut syndrome (LGS) is extremely rare. It effects somewhere between 1 and 4 percent of cases of pediatric epilepsy. Although epilepsy is fairly well known, few people have ever heard of LSG.… Read More