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Health Care Advertising

Health Care Advertising

Using Health Fairs to Reach Potential Customers

By On November 5, 2015

Health fairs sponsored for employees by their employer can be a great way to reach potential patients. If you haven’t added health fairs to your marketing mix, you should definitely think about… Read More

Health Care Advertising

The “Internet of Things” Isn’t End-All in Health

By On September 24, 2015

Mobile ad spend is going to overtake newspapers in 2016 and TV advertising will finally be outdone by Internet advertising in 2018. … Read More

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Health Care Advertising

Can Free Product Giveaways Actually Improve Health?

By On September 5, 2014

When I worked in college health promotion, every September was a rush of back-to-school events that included health education materials and massive amounts of “freebies.” We are talking magnets, key chains, condoms—the… Read More

Health Care Advertising

What Makes an Advertisement Successful? My First-hand Experience with a Bus Ad

By On September 2, 2014

A few weeks ago, I was heading home from a run in my neighborhood, when I noticed an ad on the side of a bus. “We’re Baby-Friendly!” claimed the ad from Shady… Read More