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Health Care Advertising

Using Health Fairs to Reach Potential Customers

By On November 5, 2015

Health fairs sponsored for employees by their employer can be a great way to reach potential patients. If you haven’t added health fairs to your marketing mix, you should definitely think about… Read More

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Health Care Advertising

The “Internet of Things” Isn’t End-All in Health

By On September 24, 2015

Mobile ad spend is going to overtake newspapers in 2016 and TV advertising will finally be outdone by Internet advertising in 2018. … Read More

Good Health
Health Care Advertising

Can Free Product Giveaways Actually Improve Health?

By On September 5, 2014

When I worked in college health promotion, every September was a rush of back-to-school events that included health education materials and massive amounts of “freebies.” We are talking magnets, key chains, condoms—the… Read More

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Health Care Advertising

What Makes an Advertisement Successful? My First-hand Experience with a Bus Ad

By On September 2, 2014

A few weeks ago, I was heading home from a run in my neighborhood, when I noticed an ad on the side of a bus. “We’re Baby-Friendly!” claimed the ad from Shady… Read More