The Marketing Challenges that Every Health Care Facility Must Overcome
It’s important to understand the unprecedented opportunity your health care facility has today to increase market share and engage patients.… Read More
Reach Your Target Audience with These 9 Health Care Marketing Strategies
Fine-tuning your digital marketing strategies can make a huge difference in the success of your campaigns.… Read More
How to Utilize Personalization in Health Care Marketing
Personalized marketing is powerful. A 2013 study of email marketing results found that personalized promotional emails produce six times the revenue and transaction rates of those that weren’t personalized. … Read More
Health Gadgets Continue to Stand Out at CES 2016
Last week at CES, the annual global consumer electronics and consumer technology tradeshow, we learned of lots of new gadgets that will improve lives and further advance the field of health and… Read More
Concierge Services Cater to the Discerning Health Care Consumer
Las Vegas is king for offering concierge services at virtually every restaurant, store, casino and hotel, so why not accept the convenience offered at a medical facility? … Read More
How to Use Periscope in Health Care Marketing
Twitter's free livestreaming broadcast-video app, Periscope, is beginning to show its potential as a way for hospitals to engage with patients and amplify a health system's brand.… Read More
The Trials and Tribulations of Launching a Successful Campaign
Deciding what to say and how to say it can be extremely stressful. Although there is no secret formula that is guaranteed to work every time, there are some things you can… Read More
Using Health Fairs to Reach Potential Customers
Health fairs sponsored for employees by their employer can be a great way to reach potential patients. If you haven’t added health fairs to your marketing mix, you should definitely think about… Read More
Spreading Awareness about Menstruation—The Actions that Really Make the Difference
On August 7, Kiran Gandhi ran the 26.2 mile London Marathon sans a tampon or other feminine hygiene products in order to, “raise awareness about women who don’t have access to feminine… Read More
Accessible Web Design Doesn’t Mean Boring
Websites that are well thought out and designed are crucial for the way your information is presented and the success of the message.… Read More
