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Social Media

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Social Media

Protecting Your Health Information on Social Media

By On May 20, 2016

In the age of constant information sharing, it’s important to remember what you can share on social media and what you should keep completely private. … Read More

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Multicultural Communications

Ad about China’s ‘Leftover Women’ from SK-II tries to #ChangeDestiny

By On April 26, 2016

An emotional advertisement about “leftover women” in China recently went viral, uncovering not only the society’s deep-rooted discrimination against single women, but also the Chinese government’s inaction regarding gender inequity issues.… Read More

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Facebook

New Facebook Features Helpful for Health Communicators

By On April 15, 2016

This week during F8, Facebook’s annual global developer conference held in San Francisco, Chairman and CEO Mark Zuckerberg unveiled a slew of new products and features in front of hundreds of delighted… Read More

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Health Care Marketing

How to Use Periscope in Health Care Marketing

By On January 7, 2016

Twitter's free livestreaming broadcast-video app, Periscope, is beginning to show its potential as a way for hospitals to engage with patients and amplify a health system's brand.… Read More

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Health Communication

Lifestyle Condoms in Partnership with Bedsider Launches #ThxBirthControl Campaign

By On November 24, 2015

What does birth control make possible? If you are one of the 99 percent of women in the United States who have, then you know the many benefits of birth control. It… Read More

Nature-Valley
Social Media

Nature Valley Joins Conversation about Children and Technology with #RediscoverNature Campaign

By On August 11, 2015

Last year Nature Valley encouraged people to share the joys they had with nature. This year the Canada division of the company wanted to focus the advertising campaign on three generations’ answer… Read More

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Social Media

Use the Healthcare Hashtag Project in Your Next Communications Plan

By On August 3, 2015

According to Symplur’s website, “the goal of the Healthcare Hashtag Project is to make the use of Twitter more accessible for providers and the health care community as a whole.”… Read More

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LGBT

Social Causes: How to Best Join the Conversation

By On July 16, 2015

The U.S. Supreme Court legalized same-sex marriage late last month, marking a significant change to a law that many fought against for decades. … Read More

Live-Tweeting
Social Media

Tips for Successful Live-Tweeting

By On July 2, 2015

Live-tweeting is a staple now at press conferences, lectures or any event that presents information. In a world where everyone is a citizen journalist, this online “note taking” occurs at a rapid… Read More

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Cross Cultural Communication

Using “Intimate Words” to Battle Cervical Cancer in Rural Mexico

By On June 30, 2015

Procter & Gamble's Always recently took home the Grand Prix for Health/Wellness at Cannes Health Lions for a campaign aimed at fighting cervical cancer among women in indigenous rural Mexican communities. … Read More