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Social Media

Social Media

Dove’s New Campaign Challenges Women to #ChooseBeautiful

By On May 18, 2015

Dove’s latest installment of its Dove® Movement for Self-Esteem called Choose Beautiful, includes a video shot in Shanghai, San Francisco, London, Sao Paulo, and Delhi. The drive behind the campaign is to… Read More

Social Media

Social Media Challenging Women to Redefine “Conventional Beauty Standards”

By On April 13, 2015

Lane Bryant released a new ad campaign, with the accompanying unique social media hashtag, #ImNoAngel----a clear jab aimed at lingerie giant Victoria’s Secret and the Victoria’s Secret Angel image that long has… Read More

HealthComU DearMe Campaign
International Women's Day

#DearMe Campaign Shines on International Women’s Day

By On March 10, 2015

This past Sunday was International Women’s Day, and in celebrating that all women are uniquely fabulous, YouTube launched a project aimed at encouraging teenage girls to “recognize their strengths, embrace their passions… Read More

HealthComU Always Like a Girl
Social Media

#LikeAGirl Campaign Strikes Chord of Equality and Empowerment

By On February 10, 2015

When the Always Like a Girl campaign aired, social media exploded, with shares of the commercial flooding Facebook and #LikeAGirl trending on Twitter… Read More

HealthComU Social Media Effects
Social Media

Does Social Media Affect You Positively or Negatively?

By On February 4, 2015

With a simple tweet or a Facebook post, a bully can humiliate someone in front of thousands of people. … Read More

Social Media

Hashtags That Harm

By On December 10, 2014

Being a digital media specialist, I often get asked sarcastically if my job pays me to sit on Facebook all day. Well, much to their dismay, it sort of is.… Read More

Childhood Obesity

#Childhoodobesity: Could Social Media Help Address an Important Public Health Issue?

By On August 13, 2014

Earlier this month, I wrote about how difficult it is for parents and doctors to discuss the topic of obesity with children and adolescents. The fact that this conversation should be taking… Read More


“Challenge” Videos Help Spread the Word About Important Health Topics

By On August 11, 2014

I’m sure you have seen them. The sudden barrage of videos on Facebook or other social media sites of people “challenging” their friends to complete a task for bragging rights is becoming… Read More

Social Sharing
Social Media

Unilever, Upworthy Partner on an Idea We Think is Worth Sharing

By On June 6, 2014

What if information about health was shared online as virally as Someecard memes or Buzzfeed lists? What if people took more time to consider news and information that could make them healthier… Read More

Social Media Planning
Social Media

Social Media Planning doesn’t have to be a Rat Race

By On April 21, 2014

Whether you are just starting to incorporate social media into your communication plan or are a vested pro, there are always opportunities to revitalize content. Over the last few years, I have… Read More