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Multicultural Communications

Ad about China’s ‘Leftover Women’ from SK-II tries to #ChangeDestiny

By On April 26, 2016

An emotional advertisement about “leftover women” in China recently went viral, uncovering not only the society’s deep-rooted discrimination against single women, but also the Chinese government’s inaction regarding gender inequity issues.… Read More

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Health Care Advertising

What Makes an Advertisement Successful? My First-hand Experience with a Bus Ad

By On September 2, 2014

A few weeks ago, I was heading home from a run in my neighborhood, when I noticed an ad on the side of a bus. “We’re Baby-Friendly!” claimed the ad from Shady… Read More