Browsing Tag


Social Media

Dove’s New Campaign Challenges Women to #ChooseBeautiful

By On May 18, 2015

Dove’s latest installment of its Dove® Movement for Self-Esteem called Choose Beautiful, includes a video shot in Shanghai, San Francisco, London, Sao Paulo, and Delhi. The drive behind the campaign is to… Read More

Social Media

Social Media Challenging Women to Redefine “Conventional Beauty Standards”

By On April 13, 2015

Lane Bryant released a new ad campaign, with the accompanying unique social media hashtag, #ImNoAngel----a clear jab aimed at lingerie giant Victoria’s Secret and the Victoria’s Secret Angel image that long has… Read More

Pharma Marketing
Pharma Marketing

Can You Market Awareness? Some Pharma Companies Seem to Think So

By On December 16, 2014

As the days go by, I have found that I’m thinking more and more about what I’m watching in between news segments more than the actual news. I’m talking about the commercials.… Read More


In Poor Taste–Vegas Billboard Advertisements Cross the Line on the Topic of Alcohol, Pregnancy

By On November 24, 2014

Shortly after I moved to Las Vegas I was listening to the radio on my morning commute. The conversation revolved around the idea that after a long period of time in Vegas,… Read More