HealthComU
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Advertising

Valet-Concierge-Services-Hospital-Medical-Pregnant-Women
Health Care Marketing

Concierge Services Cater to the Discerning Health Care Consumer

By On January 21, 2016

Las Vegas is king for offering concierge services at virtually every restaurant, store, casino and hotel, so why not accept the convenience offered at a medical facility? … Read More

Website-Digital-Marketing-Health
Health Care Marketing

Accessible Web Design Doesn’t Mean Boring

By On August 20, 2015

Websites that are well thought out and designed are crucial for the way your information is presented and the success of the message.… Read More

HealthComU_Digital-Social-Media-PR-News-Conference
PR News Digital PR Conference

Digital PR Conference Brings Industry Trends to Center Stage

By On June 18, 2015

I recently had the privilege of attending the PRNews Digital PR Conference in Miami, FL, June 1-3. Although I was there as a speaker, I was eager to hear what my peers… Read More

HealthComU Thinking
Advertising

Health Advertising Adversity

By On January 23, 2015

As a communications professional, part of the challenge in getting your message out is the art of the delivery.… Read More

Pharma Marketing
Pharma Marketing

Can You Market Awareness? Some Pharma Companies Seem to Think So

By On December 16, 2014

As the days go by, I have found that I’m thinking more and more about what I’m watching in between news segments more than the actual news. I’m talking about the commercials.… Read More

Hashtag
Social Media

Hashtags That Harm

By On December 10, 2014

Being a digital media specialist, I often get asked sarcastically if my job pays me to sit on Facebook all day. Well, much to their dismay, it sort of is.… Read More

Shopping for Feminine Hygiene
Feminine Hygiene Products

How Do You Market Feminine Hygiene Products?

By On October 31, 2014

Actress Courtney Cox was the first person to say the word “period” on American television. We’ve come a long way from that first commercial in 1985. Sales of feminine hygiene and sanitary… Read More

Advertising
Health Care Advertising

What Makes an Advertisement Successful? My First-hand Experience with a Bus Ad

By On September 2, 2014

A few weeks ago, I was heading home from a run in my neighborhood, when I noticed an ad on the side of a bus. “We’re Baby-Friendly!” claimed the ad from Shady… Read More