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Affordable Care Act

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Health Care Marketing

The Marketing Challenges that Every Health Care Facility Must Overcome

By On June 28, 2017

It’s important to understand the unprecedented opportunity your health care facility has today to increase market share and engage patients.… Read More

Medical Care Costs
Medical Overuse

“Choosing Wisely” Campaign Aims to Combat Medical Overuse, Spending

By On November 12, 2014

Health care is expensive. Anyone who has accessed health care services knows just how expensive it is and health care costs have continued to increase for decades. In 2012, spending on health… Read More

Health Care
Health Insurance

How Does Economics Affect Your Health Insurance

By On July 9, 2014

In discussions of health insurance, we hear a lot about pre-existing conditions, premium prices and rising health care costs. But why exactly does this affect your health insurance premiums? Until the recent… Read More

Video Conference
PRSA Health Academy Conference

Video Serves as Powerful and Share-worthy Communications Tool

By On May 21, 2014

They say a picture is worth a thousand words. I wonder, then, how many words a video is worth? It’s no secret that people learn differently. Some people need to see the… Read More

Doctor Patient Communication
Doctor Patient Communication

The Four Building Blocks of Good Doctor/Patient Communication

By On March 31, 2014

Doctors are often required to do it all—be the medical expert, the emotional and physical healer, and the empathetic counselor. It’s really no surprise that physicians must wear so many hats. The… Read More

New Legislation
Affordable Care Act

New Legislation, New Opportunities

By On February 14, 2014

For many of us working in hospital or provider communications and marketing, we’ve heard about the ACA and know it’s really important, but what do we have to do with it?… Read More

Prevent Your Way to Healthy
Prevention Exams

Preventive Exams: A Foundation for a Lifetime of Wellness

By On February 7, 2014

We are a little over a month into to the new year and as tradition goes, many of you have made at least one resolution.  Some want to spend their money more… Read More