Browsing Tag


Cross Cultural Communication

Using “Intimate Words” to Battle Cervical Cancer in Rural Mexico

By On June 30, 2015

Procter & Gamble's Always recently took home the Grand Prix for Health/Wellness at Cannes Health Lions for a campaign aimed at fighting cervical cancer among women in indigenous rural Mexican communities. … Read More

HealthComU Always Like a Girl
Social Media

#LikeAGirl Campaign Strikes Chord of Equality and Empowerment

By On February 10, 2015

When the Always Like a Girl campaign aired, social media exploded, with shares of the commercial flooding Facebook and #LikeAGirl trending on Twitter… Read More

Shopping for Feminine Hygiene
Feminine Hygiene Products

How Do You Market Feminine Hygiene Products?

By On October 31, 2014

Actress Courtney Cox was the first person to say the word “period” on American television. We’ve come a long way from that first commercial in 1985. Sales of feminine hygiene and sanitary… Read More