“Baby on Board”—A Lesson in Accurately Sharing Health Messages
You know you’ve seen vehicles bearing these decals on your morning and evening commutes. So just what was the purpose of this reminder at its inception?… Read More
Take Action to Get Your Family Ready During National Preparedness Month
September is recognized as National Preparedness Month. Many national agencies encourage families to develop and implement a plan in case of an emergency. … Read More
Nature Valley Joins Conversation about Children and Technology with #RediscoverNature Campaign
Last year Nature Valley encouraged people to share the joys they had with nature. This year the Canada division of the company wanted to focus the advertising campaign on three generations’ answer… Read More
Car Seat Safety—Recommendations Change, But Resources Exist to Provide Help
Generally speaking, most people in the United States would probably acknowledge that it is best practice to restrain infants and young children in some sort of seat when they are in a… Read More
Care For Your Baby—and Yourself—with All-Natural and Organic Products
Many people are concerned about what they put in their bodies and on their skin. And that means seeking beauty products that don’t contain parabens or sulfates or that were tested on… Read More
The Health Communication Balancing Act: Crafting Messages that Motivate not Berate
In my day job, I have been working on an interesting project that has presented a complicated problem: how to “market” a clinical study for an investigational medication for type 2 diabetes.… Read More
Farm to School Programs Let Children Get their Hands Dirty in the Name of Healthy Eating
The high prevalence of childhood obesity in the United States is a public health crisis that demands our attention. In the past 30 years, childhood obesity has doubled among children and quadrupled… Read More
Targeting Your Food Allergy Campaign to Children
According to statistics released in 2013 by the Centers for Disease Control and Prevention, food allergies among children increased approximately 50 percent between 1997 and 2011. Additional statistics show that 1 in 13… Read More
Why We’re Scared of Cancer and Why We Should Face it Anyway
Every 4 minutes, somewhere in the world a family will be told that their child has cancer. In the United States alone, around 10,000 to 13,000 children will be newly diagnosed with… Read More
