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Health Care Marketing

How to Utilize Personalization in Health Care Marketing

By On March 10, 2016

Personalized marketing is powerful. A 2013 study of email marketing results found that personalized promotional emails produce six times the revenue and transaction rates of those that weren’t personalized. … Read More

Data Visualization

Telling the Right Story—Communicating With Accurate Graphs

By On October 22, 2015

A clear, accurate graph can be a powerful tool for displaying complex information in an understandable way. But, there’s danger in graphs as well. … Read More

Mobile Health

An Apple a Day Could Keep the Doctor Away

By On June 9, 2014

Last week Apple made great strides towards the improvement of personal health in the mobile arena at its annual Worldwide Developers Conference (WWDC). With the unveiling of Health, a new app arriving… Read More