Social Media
Nature Valley Joins Conversation about Children and Technology with #RediscoverNature Campaign
Last year Nature Valley encouraged people to share the joys they had with nature. This year the Canada division of the company wanted to focus the advertising campaign on three generations’ answer… Read More
Dark For Dinner
Dixie’s Campaign #DarkforDinner Encourages Families to Put Down the Electronics and Pick Up the Conversation
On June 14, Dixie brand launched the campaign #DarkforDinner aimed at families and friends being fully engaged with each other at meal time.… Read More
Social Media
Social Media Challenging Women to Redefine “Conventional Beauty Standards”
Lane Bryant released a new ad campaign, with the accompanying unique social media hashtag, #ImNoAngel----a clear jab aimed at lingerie giant Victoria’s Secret and the Victoria’s Secret Angel image that long has… Read More
Social Media
Hashtags That Harm
Being a digital media specialist, I often get asked sarcastically if my job pays me to sit on Facebook all day. Well, much to their dismay, it sort of is.… Read More
