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Health Care Marketing

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Health Care Marketing

The Marketing Challenges that Every Health Care Facility Must Overcome

By On June 28, 2017

It’s important to understand the unprecedented opportunity your health care facility has today to increase market share and engage patients.… Read More

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Health Care Marketing

Reach Your Target Audience with These 9 Health Care Marketing Strategies

By On April 12, 2017

Fine-tuning your digital marketing strategies can make a huge difference in the success of your campaigns.… Read More

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Health Care Marketing

How to Utilize Personalization in Health Care Marketing

By On March 10, 2016

Personalized marketing is powerful. A 2013 study of email marketing results found that personalized promotional emails produce six times the revenue and transaction rates of those that weren’t personalized. … Read More

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Menstrual Cycle

Apps to Help Women Track Their Period

By On January 26, 2016

Period tracking apps are exactly what they sound like—simple menstrual calendars that help women keep track of monthly cycles as well as symptoms like mood fluctuations or headaches.… Read More

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Health Care Marketing

How to Use Periscope in Health Care Marketing

By On January 7, 2016

Twitter's free livestreaming broadcast-video app, Periscope, is beginning to show its potential as a way for hospitals to engage with patients and amplify a health system's brand.… Read More

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Health Communication

Lifestyle Condoms in Partnership with Bedsider Launches #ThxBirthControl Campaign

By On November 24, 2015

What does birth control make possible? If you are one of the 99 percent of women in the United States who have, then you know the many benefits of birth control. It… Read More

Website-Digital-Marketing-Health
Health Care Marketing

Accessible Web Design Doesn’t Mean Boring

By On August 20, 2015

Websites that are well thought out and designed are crucial for the way your information is presented and the success of the message.… Read More

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Social Media

Use the Healthcare Hashtag Project in Your Next Communications Plan

By On August 3, 2015

According to Symplur’s website, “the goal of the Healthcare Hashtag Project is to make the use of Twitter more accessible for providers and the health care community as a whole.”… Read More

Health Technology
Health Care Marketing

Marketing Health Care or Health Care Marketing: Is There a Difference?

By On October 1, 2014

Marketing in health care is a relatively young discipline, with the concept taking hold approximately three decades ago in the 1970s. It’s easy to see why some might be uneasy about marketing… Read More

Advertising
Health Care Advertising

What Makes an Advertisement Successful? My First-hand Experience with a Bus Ad

By On September 2, 2014

A few weeks ago, I was heading home from a run in my neighborhood, when I noticed an ad on the side of a bus. “We’re Baby-Friendly!” claimed the ad from Shady… Read More