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Health Care

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Health Communication

Is it Time for Patients to Take Control of their Own Health? We Think So.

By On May 16, 2018

To truly achieve value-based care, patients must be placed at the center of the health care system. … Read More

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Social Determinants of Health

Social Determinants of Health and the Importance of Patient-level Insights

By On August 12, 2017

To deliver patient-centered care and improve long-term health outcomes, health care organizations are increasingly investing in efforts to address patients’ social needs.… Read More

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Health Care Marketing

The Marketing Challenges that Every Health Care Facility Must Overcome

By On June 28, 2017

It’s important to understand the unprecedented opportunity your health care facility has today to increase market share and engage patients.… Read More

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Health Care Marketing

Reach Your Target Audience with These 9 Health Care Marketing Strategies

By On April 12, 2017

Fine-tuning your digital marketing strategies can make a huge difference in the success of your campaigns.… Read More

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Global Health Communication

Outside the Comfort Zone: How Travel Is Good for the Mind and Body

By On February 2, 2017

Morocco is 99 percent Muslim. It is considered a developing country with extreme poverty in many places.… Read More

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Health Communication

You’re Never too Busy to Make Time to Do Nothing

By On April 28, 2016

I absolutely abhor when someone answers the question “How are you?” with “Busy.” … Read More

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Health Care Marketing

How to Utilize Personalization in Health Care Marketing

By On March 10, 2016

Personalized marketing is powerful. A 2013 study of email marketing results found that personalized promotional emails produce six times the revenue and transaction rates of those that weren’t personalized. … Read More

Health Communication

Can You Judge a Health News Story By Its Data?

By On January 27, 2016

It’s hard enough to know what news to trust, but what about when that news story involves something that hits close to home—like your health.… Read More

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Health Care Marketing

Concierge Services Cater to the Discerning Health Care Consumer

By On January 21, 2016

Las Vegas is king for offering concierge services at virtually every restaurant, store, casino and hotel, so why not accept the convenience offered at a medical facility? … Read More

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Antibiotic Resistance

Is Misinformation Helping to Spur Antibiotic Resistance?

By On January 12, 2016

In the United State alone, there are 2 million antibiotic resistant infections that cause 23,000 deaths each year.… Read More