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Health Care

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Health Care Marketing

Concierge Services Cater to the Discerning Health Care Consumer

By On January 21, 2016

Las Vegas is king for offering concierge services at virtually every restaurant, store, casino and hotel, so why not accept the convenience offered at a medical facility? … Read More

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Antibiotic Resistance

Is Misinformation Helping to Spur Antibiotic Resistance?

By On January 12, 2016

In the United State alone, there are 2 million antibiotic resistant infections that cause 23,000 deaths each year.… Read More

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Health Care Marketing

How to Use Periscope in Health Care Marketing

By On January 7, 2016

Twitter's free livestreaming broadcast-video app, Periscope, is beginning to show its potential as a way for hospitals to engage with patients and amplify a health system's brand.… Read More

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Health Insurance

High Deductible Insurance Plans Must Improve Before Widespread Use

By On December 14, 2015

For millions of Americans with private sector employment, the end of the year brings about an annual ritual. It is something that has the potential to affect our lives deeply throughout the… Read More

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Optometry

New Technology—Helping Patients Locally and Abroad Access Eyecare

By On December 8, 2015

SVOne from Smart Vision Labs us able to detect farsightedness, nearsightedness, astigmatism, and even night blindness.… Read More

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Health & Wellness

Physicians-Nutritionists Collaboration Key to Addressing Obesity Epidemic

By On December 3, 2015

Obesity continues to be an ongoing public health issue. More than one third, or about 78.6 million, of the U.S. adult population is obese. Obesity accounts for 10 percent, or about… Read More

Website-Digital-Marketing-Health
Health Care Marketing

Accessible Web Design Doesn’t Mean Boring

By On August 20, 2015

Websites that are well thought out and designed are crucial for the way your information is presented and the success of the message.… Read More

Jobs-Employment-Interview-Search-Health-Communication
Jobs & Employment

Four Lessons Learned after Six Months on the Job Search

By On August 7, 2015

I have had umpteen phone interviews, participated in numerous in-person interviews, and sent many a thank you letter. I am often asked how do I find good opportunities, what do I do… Read More

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Social Media

Use the Healthcare Hashtag Project in Your Next Communications Plan

By On August 3, 2015

According to Symplur’s website, “the goal of the Healthcare Hashtag Project is to make the use of Twitter more accessible for providers and the health care community as a whole.”… Read More

Telehealth-Telemedicine-App-Health
Telehealth

How Telehealth Mobile Apps Are Transforming Health Care

By On July 30, 2015

According to a new survey by HealthMine, 41 percent of consumers have not heard of telemedicine. If you work in health care industry, that might be hard to believe.… Read More