Browsing Tag


Health Care Marketing

Reach Your Target Audience with These 9 Health Care Marketing Strategies

By On April 12, 2017

Fine-tuning your digital marketing strategies can make a huge difference in the success of your campaigns.… Read More

IBM Amplify 2016

5 Things I learned at IBM Amplify 2016

By On May 27, 2016

IBM Amplify 2016 is a conference that aims to help businesses better serve their customers from where they live, work, and play.… Read More


What the Heck Is Genomics? How the Words We Choose Impacts Marketing Campaigns

By On March 30, 2016

Genomics, or more specifically, genomic medicine, is often referred to as personalized medicine. … Read More

Social Media

Use the Healthcare Hashtag Project in Your Next Communications Plan

By On August 3, 2015

According to Symplur’s website, “the goal of the Healthcare Hashtag Project is to make the use of Twitter more accessible for providers and the health care community as a whole.”… Read More


Social Causes: How to Best Join the Conversation

By On July 16, 2015

The U.S. Supreme Court legalized same-sex marriage late last month, marking a significant change to a law that many fought against for decades. … Read More

ASCRS•ASOA Symposium & Congress

You Don’t Learn If You Don’t Try: My Do’s and Don’ts for Presenting at Your First Industry Convention

By On May 6, 2015

The American Society of Cataract and Refractive Surgery (ASCRS)/American Society of Ophthalmic Administrators (ASOA) symposium and congress is touted as the “largest U.S. meeting dedicated to the anterior segment specialist” and the… Read More


Are Super Foods Real or a Marketing Tactic?

By On March 24, 2015

Although it may seem difficult to get the recommended amount, are there certain foods that provide an extra boost of nutrition and health benefits when we fail to consume enough fruit and… Read More

HealthComU Thinking

Health Advertising Adversity

By On January 23, 2015

As a communications professional, part of the challenge in getting your message out is the art of the delivery.… Read More

HealthComU Journey
Health Communication

My HealthCom Journey Series: Part Five

By On January 16, 2015

Today officially marks 7 months since I took my job as Marketing Director at Shepherd Eye Center. The last time I wrote about my job specifically, it was a mere month after… Read More

Pharma Marketing
Pharma Marketing

Can You Market Awareness? Some Pharma Companies Seem to Think So

By On December 16, 2014

As the days go by, I have found that I’m thinking more and more about what I’m watching in between news segments more than the actual news. I’m talking about the commercials.… Read More