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Research

Ideas-Successful-Health-Campaign-Strategy-Marketing
Health Care Marketing

The Trials and Tribulations of Launching a Successful Campaign

By On November 30, 2015

Deciding what to say and how to say it can be extremely stressful. Although there is no secret formula that is guaranteed to work every time, there are some things you can… Read More

Doctor_Patient_Child
Health Literacy

Health Literacy Initiative Focuses on Provider Education

By On April 3, 2015

If you’ve been a loyal reader of the HealthComU, you know that health literacy is a “pet” topic of mine. At my “daytime” job, I am managing editor at MMG, my job… Read More

Research
Clinical Trials

How We Should Be Talking about Clinical Trials

By On April 25, 2014

Every year, millions of people all over the world volunteer to be clinical trial participants. In fact, the Center for Information & Study on Clinical Research Participation (CISCRP) estimates 2.2 million people… Read More