Browsing Tag

Social Media

Dark For Dinner

Dixie’s Campaign #DarkforDinner Encourages Families to Put Down the Electronics and Pick Up the Conversation

By On July 27, 2015

On June 14, Dixie brand launched the campaign #DarkforDinner aimed at families and friends being fully engaged with each other at meal time.… Read More


Social Causes: How to Best Join the Conversation

By On July 16, 2015

The U.S. Supreme Court legalized same-sex marriage late last month, marking a significant change to a law that many fought against for decades. … Read More

Social Media

Tips for Successful Live-Tweeting

By On July 2, 2015

Live-tweeting is a staple now at press conferences, lectures or any event that presents information. In a world where everyone is a citizen journalist, this online “note taking” occurs at a rapid… Read More

PR News Digital PR Conference

Digital PR Conference Brings Industry Trends to Center Stage

By On June 18, 2015

I recently had the privilege of attending the PRNews Digital PR Conference in Miami, FL, June 1-3. Although I was there as a speaker, I was eager to hear what my peers… Read More

Awareness Campaigns

The Tricky Business of Raising (and Measuring) Awareness

By On May 26, 2015

According to a commentary published this month in the American Journal of Public Health (AJPH), there are nearly 200 health awareness days officially recognized in the United States.… Read More

Social Media

Dove’s New Campaign Challenges Women to #ChooseBeautiful

By On May 18, 2015

Dove’s latest installment of its Dove® Movement for Self-Esteem called Choose Beautiful, includes a video shot in Shanghai, San Francisco, London, Sao Paulo, and Delhi. The drive behind the campaign is to… Read More

HealthComU Twitter Chat

HealthComU Twitterview with Dr. Russ Morfitt of Learn to Live

By On May 13, 2015

On Friday, May 22, 2015, HealthComU will observe Mental Health Awareness Month by hosting an interview with Dr. Russ Morfitt of Learn to Live on Twitter at 1:30 p.m. (EDT). … Read More

Corporate Social Responsibility

Stella Artois Wants You to Buy a Lady a Drink and It Doesn’t Mean What You Think It Does

By On April 21, 2015

For the Buy a Lady a Drink campaign, Stella Artois has partnered with to raise awareness of the fact that 750 million people around the world do not have access to… Read More

Social Media

Social Media Challenging Women to Redefine “Conventional Beauty Standards”

By On April 13, 2015

Lane Bryant released a new ad campaign, with the accompanying unique social media hashtag, #ImNoAngel----a clear jab aimed at lingerie giant Victoria’s Secret and the Victoria’s Secret Angel image that long has… Read More

HealthComU DearMe Campaign
International Women's Day

#DearMe Campaign Shines on International Women’s Day

By On March 10, 2015

This past Sunday was International Women’s Day, and in celebrating that all women are uniquely fabulous, YouTube launched a project aimed at encouraging teenage girls to “recognize their strengths, embrace their passions… Read More